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Gladwell M. Outliers. The Story of Success


Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that its as much about where were from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique.

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Outliers


Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone...

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Margie Cronin Causal


If Margie Cronin were Pablo Neruda, or John Ashbery, or Frederick Seidel, for example, she’d be all over the NYTBR, NYRB, Paris Review, and etc. But she is Margie Cronin (and not that she could have been anyone else, to be sure). Think Lorine Niedecker, poets, ca. 1975, if you’re looking where to put your “money.” Not that anyone should expect to make anything from investing in poetic outliers... Or that Cronin is anything like Lorine Niedecker, either. But I’m just saying. Kent Johnson

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Bruce Schneier on Trust Set


Save almost 25% on this two-book set from Bruce Schneier covering issues of social trust and security This set includes two books from security expert Bruce Schneier, Liars and Outliers: Enabling the Trust that Society Needs to Thrive and Carry On: Sounds Advice from Schneier on Security. In Liars and Outliers, Schneier covers the topic of trust in society and how issues of trust are critical to solving problems as diverse as corporate responsibility, global warming, and the political system. Insightful and entertaining, the weaves together ideas from across the social and biological sciences to explain how society induces trust and how trust facilitates and stabilizes society. Carry On features more than 140 articles by Schneier, including more than twenty unpublished articles, covering such security issues as crime and terrorism, human security, privacy and surveillance, the psychology of security, security and technology, travel and security, and more. A two-book set from a renowned author, technologist, and security expert Covers such current topics as the Internet as surveillance state, Chinese cyberattackes, privacy and social networking, aviation security, and more Ideal for IT professionals, security and networking engineers, hackers, consultants, and technology vendors Together, these two books offer deep and practical insight into a wide range of security topics for professionals in technology fields, as well as anyone interested in the larger philosophical issues of security.

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Bruce Schneier Liars and Outliers. Enabling the Trust that Society Needs to Thrive


In todays hyper-connected society, understanding the mechanisms of trust is crucial. Issues of trust are critical to solving problems as diverse as corporate responsibility, global warming, and the political system. In this insightful and entertaining book, Schneier weaves together ideas from across the social and biological sciences to explain how society induces trust. He shows the unique role of trust in facilitating and stabilizing human society. He discusses why and how trust has evolved, why it works the way it does, and the ways the information society is changing everything.

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Gladwell Malcolm David and Goliath. Underdogs, Misfits, the Art of Battling Giants


Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a pebble and a sling, and ever since then the names David and Goliath have stood for battles between underdogs and giants. Davids victory was improbable and miraculous. He shouldnt have won. Or should he have? In the tradition of Gladwells previous bestsellers - The Tipping Point, Blink, Outliers, and What the Dog Saw - David and Goliath draws upon history, psychology, and powerful storytelling to challenge how we think about obstacles and disadvantage, and to fundamentally reshape the way we think about suffering and adversity.

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Ricardo Maronna A. Robust Statistics. Theory and Methods (with R)


A new edition of this popular text on robust statistics, thoroughly updated to include new and improved methods and focus on implementation of methodology using the increasingly popular open-source software R. Classical statistics fail to cope well with outliers associated with deviations from standard distributions. Robust statistical methods take into account these deviations when estimating the parameters of parametric models, thus increasing the reliability of fitted models and associated inference. This new, second edition of Robust Statistics: Theory and Methods (with R) presents a broad coverage of the theory of robust statistics that is integrated with computing methods and applications. Updated to include important new research results of the last decade and focus on the use of the popular software package R, it features in-depth coverage of the key methodology, including regression, multivariate analysis, and time series modeling. The book is illustrated throughout by a range of examples and applications that are supported by a companion website featuring data sets and R code that allow the reader to reproduce the examples given in the book. Unlike other books on the market, Robust Statistics: Theory and Methods (with R) offers the most comprehensive, definitive, and up-to-date treatment of the subject. It features chapters on estimating location and scale; measuring robustness; linear regression with fixed and with random predictors; multivariate analysis; generalized linear models; time series; numerical algorithms; and asymptotic theory of M-estimates. Explains both the use and theoretical justification of robust methods Guides readers in selecting and using the most appropriate robust methods for their problems Features computational algorithms for the core methods Robust statistics research results of the last decade included in this 2nd edition include: fast deterministic robust regression, finite-sample robustness, robust regularized regression, robust location and scatter estimation with missing data, robust estimation with independent outliers in variables, and robust mixed linear models. Robust Statistics aims to stimulate the use of robust methods as a powerful tool to increase the reliability and accuracy of statistical modelling and data analysis. It is an ideal resource for researchers, practitioners, and graduate students in statistics, engineering, computer science, and physical and social sciences.

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Rand Wilcox R. Understanding and Applying Basic Statistical Methods Using R


Features a straightforward and concise resource for introductory statistical concepts, methods, and techniques using R Understanding and Applying Basic Statistical Methods Using R uniquely bridges the gap between advances in the statistical literature and methods routinely used by non-statisticians. Providing a conceptual basis for understanding the relative merits and applications of these methods, the book features modern insights and advances relevant to basic techniques in terms of dealing with non-normality, outliers, heteroscedasticity (unequal variances), and curvature. Featuring a guide to R, the book uses R programming to explore introductory statistical concepts and standard methods for dealing with known problems associated with classic techniques. Thoroughly class-room tested, the book includes sections that focus on either R programming or computational details to help the reader become acquainted with basic concepts and principles essential in terms of understanding and applying the many methods currently available. Covering relevant material from a wide range of disciplines, Understanding and Applying Basic Statistical Methods Using R also includes: Numerous illustrations and exercises that use data to demonstrate the practical importance of multiple perspectives Discussions on common mistakes such as eliminating outliers and applying standard methods based on means using the remaining data Detailed coverage on R programming with descriptions on how to apply both classic and more modern methods using R A companion website with the data and solutions to all of the exercises Understanding and Applying Basic Statistical Methods Using R is an ideal textbook for an undergraduate and graduate-level statistics courses in the science and/or social science departments. The book can also serve as a reference for professional statisticians and other practitioners looking to better understand modern statistical methods as well as R programming. Rand R. Wilcox, PhD, is Professor in the Department of Psychology at the University of Southern California, Fellow of the Association for Psychological Science, and an associate editor for four statistics journals. He is also a member of the International Statistical Institute. The author of more than 320 articles published in a variety of statistical journals, he is also the author eleven other books on statistics. Dr. Wilcox is creator of WRS (Wilcox’ Robust Statistics), which is an R package for performing robust statistical methods. His main research interest includes statistical methods, particularly robust methods for comparing groups and studying associations.

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Ullrich Müller Oil, electricity and T .Black Swan.


Master's Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: excellent, Corvinus University Budapest (School of Management), language: English, abstract: The paper is the result of the attempt to subject the socio-economic world of energy to an analysis regarding a phenomenon called the 'Black Swan'. This concept has been made popular by Nassim Nicholas Taleb, who has become a popular point of reference ever since the beginning of the financial crisis in 2007. Based on his work, the paper first defines the concept of the 'Black Swan' as an extremely unlikely high impact event, which is evidently unpredictable ex ante; however, is regarded as potentially avoidable by most observers ex post facto. The underlying assumption is, that against commonly held believe, it is not a long chain of incremental and statistically relevantly many events that makes history, but a seemingly insignificant number of outliers, or hence, 'Black Swans'. Consequently, in its second part the paper focuses on a critical examination of the strategic prediction models used in the energy business today, which are mainly based on driver based models. Relying on Gaussian Bell Curve type normal distributions in order to predict future supply and demand, these models try to predict future price and value chain developments, ultimately searching for a strategic direction. Using historic data and experiences in order to rev...

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Gladwell M. Outliers: The Story of Success 


Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever.He reveals that we pay far too much attention to what successful people are like, and too little attention to where successful people are from: their culture, their family, and their generation. Gladwell examines how the careers of Bill Gates and the performance of world-class football players are alike; what top fighter pilots and The Beatles have in common; why so many top lawyers are Jewish; why Asians are good at maths; and why it is correct to say that the mathematician who solved Fermats Theorem is not a genius.Just as he did in Blink, Gladwell overturns many of our conventional notions and creates an entirely new model for seeing the world. Brilliant and entertaining, this is a landmark work that will simultaneously delight and illuminate.

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Gladwell Malcolm Outliers. The Story of Success


A brilliant new book from the bestselling author of The Tipping Point and Blink Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever. He reveals that we pay far too much attention to what successful people are like, and too little attention to where successful people are from: their culture, their family, and their generation. Gladwell examines how the careers of Bill Gates and the performance of world-class football players are alike; what top fighter pilots and The Beatles have in common; why so many top lawyers are Jewish; why Asians are good at maths; and why it is correct to say that the mathematician who solved Fermats Theorem is not a genius. Just as he did in Blink, Gladwell overturns many of our conventional notions and creates an entirely new model for seeing the world. Brilliant and entertaining, this is a landmark work that will simultaneously delight and illuminate.

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Are Creative’s Outlier Sports headphones worth your attention, though? At $69, they’re sure to appeal to your wallet, at least. We put them through the paces to see if they’re worth the investment. Initially, you’ll be quietly pleased with the packaging. Frustration-free, it’s akin to what we now expect from any decently designed piece of tech. Slipping out of its glossy box, you’re presented with the earphones themselves, a selection of extra attachments and a small and lightweight carrying case.

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Mirza Shoaib Determinants of Consumer Preferences in Fast Food Restaurants. An Application the DINESERV Model


Master's Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, Iqra University, course: Marketing, language: English, abstract: The purpose of this research is to investigate the consumer preferences for the fast food restaurants by using modified DINESERV. The research is done in Karachi to target those who visit fast food restaurants. The variables used for this research are; consumer preference as a dependent variable and independent variables are DINESERV (Tangible, Reliability, Responsiveness, Assurance and Empathy) and Price. Sample data were conveniently collected from different fast food restaurants. Out of 330 respondents, 24 were outliers and 306 sample size is considered data from respondents. Factor analysis and multiple regression technique are used to achieve the objective. Results show that DINESERV subset Tangible, Reliability, Responsiveness and Price are the most significant variables among all.

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Malcolm Frank Code Halos. How the Digital Lives of People, Things, and Organizations are Changing Rules Business


Harness «Code Halos» to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Todays outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book: Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GEs «Brilliant Machines,» Disneys theme park «Magic Band,» and Allstates mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

1759.2 РУБ

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Chilès Jean-Paul Geostatistics. Modeling Spatial Uncertainty


Praise for the First Edition «. . . a readable, comprehensive volume that . . . belongs on the desk, close at hand, of any serious researcher or practitioner.» —Mathematical Geosciences The state of the art in geostatistics Geostatistical models and techniques such as kriging and stochastic multi-realizations exploit spatial correlations to evaluate natural resources, help optimize their development, and address environmental issues related to air and water quality, soil pollution, and forestry. Geostatistics: Modeling Spatial Uncertainty, Second Edition presents a comprehensive, up-to-date reference on the topic, now featuring the latest developments in the field. The authors explain both the theory and applications of geostatistics through a unified treatment that emphasizes methodology. Key topics that are the foundation of geostatistics are explored in-depth, including stationary and nonstationary models; linear and nonlinear methods; change of support; multivariate approaches; and conditional simulations. The Second Edition highlights the growing number of applications of geostatistical methods and discusses three key areas of growth in the field: New results and methods, including kriging very large datasets; kriging with outliers; nonse??parable space-time covariances; multipoint simulations; pluri-gaussian simulations; gradual deformation; and extreme value geostatistics Newly formed connections between geostatistics and other approaches such as radial basis functions, Gaussian Markov random fields, and data assimilation New perspectives on topics such as collocated cokriging, kriging with an external drift, discrete Gaussian change-of-support models, and simulation algorithms Geostatistics, Second Edition is an excellent book for courses on the topic at the graduate level. It also serves as an invaluable reference for earth scientists, mining and petroleum engineers, geophysicists, and environmental statisticians who collect and analyze data in their everyday work.

12063.09 РУБ

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Brenton Clarke R. Robustness Theory and Application


A preeminent expert in the field explores new and exciting methodologies in the ever-growing field of robust statistics Used to develop data analytical methods, which are resistant to outlying observations in the data, while capable of detecting outliers, robust statistics is extremely useful for solving an array of common problems, such as estimating location, scale, and regression parameters. Written by an internationally recognized expert in the field of robust statistics, this book addresses a range of well-established techniques while exploring, in depth, new and exciting methodologies. Local robustness and global robustness are discussed, and problems of non-identifiability and adaptive estimation are considered. Rather than attempt an exhaustive investigation of robustness, the author provides readers with a timely review of many of the most important problems in statistical inference involving robust estimation, along with a brief look at confidence intervals for location. Throughout, the author meticulously links research in maximum likelihood estimation with the more general M-estimation methodology. Specific applications and R and some MATLAB subroutines with accompanying data sets—available both in the text and online—are employed wherever appropriate. Providing invaluable insights and guidance, Robustness Theory and Application: Offers a balanced presentation of theory and applications within each topic-specific discussion Features solved examples throughout which help clarify complex and/or difficult concepts Meticulously links research in maximum likelihood type estimation with the more general M-estimation methodology Delves into new methodologies which have been developed over the past decade without stinting on coverage of “tried-and-true” methodologies Includes R and some MATLAB subroutines with accompanying data sets, which help illustrate the power of the methods described Robustness Theory and Application is an important resource for all statisticians interested in the topic of robust statistics. This book encompasses both past and present research, making it a valuable supplemental text for graduate-level courses in robustness.

6220.03 РУБ

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The Captain Class


The founding editor of The Wall Street Journal’s sports section profiles the greatest teams in history and identifies the counterintuitive leadership qualities of the unconventional men and women who drove them to succeed. Fuelled by a lifetime of sports spectating, twenty years of reporting, and a decade of painstaking research, The Captain Class is not just a book on sports; it is the key to how successful teams are built and how transformative leadership is born. Several years ago, Sam Walker set out to answer the most hotly debated sports question: what are the greatest teams of all time? He devised a formula, applied it to thousands of teams and listed the 16 most dominant teams ever across all sports, from the English Premiere League to the NFL. But what did these freak teams have in common? As Walker dug deeper, a pattern emerged: all teams were driven by a singular type of leader, a captain, but not one you might expect. They were unorthodox outliers – awkward and disagreeable, marginally skilled, poor communicators, rule breaking and rather than pursuing fame, hid in the shadows. Captains, in short, who challenge your assumption of what inspired leadership looks like. Covering world renowned teams like Barcelona, Brazil, the All Blacks and the New York Yankees to lesser known successes of Soviet ice hockey or French handball, The Captain Class unveils the seven key qualities that make an exceptional leader. Drawing on original interviews with athletes, coaches and ma...

630 РУБ

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Doug Lemov Practice Perfect. 42 Rules for Getting Better at


Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—wed spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions. In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice. Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.

1285.04 РУБ

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Justin MBA BeegelThe Infographic World Team Infographics For Dummies


Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why theyre so effective, and when theyre appropriate. Ninety percent of the information transmitted to your brain is visual, so its important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include: Talking to clients about the data Discovering trends, outliers, and patterns Designing with mood boards and wireframes Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In todays world filled with data and messaging, an infographic is one of the best ways to get your point across.

1884.23 РУБ

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Eric Ries The Lean Entrepreneur. How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets


Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the «Myth of the Visionary» and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This Myth of the Visionary does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organizations focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

2384.35 РУБ

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Wilfredo Palma Time Series Analysis


A modern and accessible guide to the analysis of introductory time series data Featuring an organized and self-contained guide, Time Series Analysis provides a broad introduction to the most fundamental methodologies and techniques of time series analysis. The book focuses on the treatment of univariate time series by illustrating a number of well-known models such as ARMA and ARIMA. Providing contemporary coverage, the book features several useful and newlydeveloped techniques such as weak and strong dependence, Bayesian methods, non-Gaussian data, local stationarity, missing values and outliers, and threshold models. Time Series Analysis includes practical applications of time series methods throughout, as well as: Real-world examples and exercise sets that allow readers to practice the presented methods and techniques Numerous detailed analyses of computational aspects related to the implementation of methodologies including algorithm efficiency, arithmetic complexity, and process time End-of-chapter proposed problems and bibliographical notes to deepen readers’ knowledge of the presented material Appendices that contain details on fundamental concepts and select solutions of the problems implemented throughout A companion website with additional data fi les and computer codes Time Series Analysis is an excellent textbook for undergraduate and beginning graduate-level courses in time series as well as a supplement for students in advanced statistics, mathematics, economics, finance, engineering, and physics. The book is also a useful reference for researchers and practitioners in time series analysis, econometrics, and finance. Wilfredo Palma, PhD, is Professor of Statistics in the Department of Statistics at Pontificia Universidad Católica de Chile. He has published several refereed articles and has received over a dozen academic honors and awards. His research interests include time series analysis, prediction theory, state space systems, linear models, and econometrics. He is the author of Long-Memory Time Series: Theory and Methods, also published by Wiley.

10047.35 РУБ

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Daan Nieboer Fat-Tailed Distributions. Data, Diagnostics and Dependence


This title is written for the numerate nonspecialist, and hopes to serve three purposes. First it gathers mathematical material from diverse but related fields of order statistics, records, extreme value theory, majorization, regular variation and subexponentiality. All of these are relevant for understanding fat tails, but they are not, to our knowledge, brought together in a single source for the target readership. Proofs that give insight are included, but for most fussy calculations the reader is referred to the excellent sources referenced in the text. Multivariate extremes are not treated. This allows us to present material spread over hundreds of pages in specialist texts in twenty pages. Chapter 5 develops new material on heavy tail diagnostics and gives more mathematical detail. Since variances and covariances may not exist for heavy tailed joint distributions, Chapter 6 reviews dependence concepts for certain classes of heavy tailed joint distributions, with a view to regressing heavy tailed variables. Second, it presents a new measure of obesity. The most popular definitions in terms of regular variation and subexponentiality invoke putative properties that hold at infinity, and this complicates any empirical estimate. Each definition captures some but not all of the intuitions associated with tail heaviness. Chapter 5 studies two candidate indices of tail heaviness based on the tendency of the mean excess plot to collapse as data are aggregated. The probability that the largest value is more than twice the second largest has intuitive appeal but its estimator has very poor accuracy. The Obesity index is defined for a positive random variable X as: Ob(X) = P (X1 +X4 > X2 +X3|X1 ≤ X2 ≤ X3 ≤ X4), Xi independent copies of X. For empirical distributions, obesity is defined by bootstrapping. This index reasonably captures intuitions of tail heaviness. Among its properties, if α > 1 then Ob(X) < Ob(Xα). However, it does not completely mimic the tail index of regularly varying distributions, or the extreme value index. A Weibull distribution with shape 1/4 is more obese than a Pareto distribution with tail index 1, even though this Pareto has infinite mean and the Weibull’s moments are all finite. Chapter 5 explores properties of the Obesity index. Third and most important, we hope to convince the reader that fat tail phenomena pose real problems; they are really out there and they seriously challenge our usual ways of thinking about historical averages, outliers, trends, regression coefficients and confidence bounds among many other things. Data on flood insurance claims, crop loss claims, hospital discharge bills, precipitation and damages and fatalities from natural catastrophes drive this point home. While most fat tailed distributions are ”bad”, research in fat tails is one distribution whose tail will hopefully get fatter.

5804.59 РУБ

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Jeffrey Bowman L. Reframe The Marketplace. Total Market Approach to Reaching the New Majority


Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. Author Jeffrey L. Bowman is considered the pioneering thought leader and practitioner of the Total Market approach. He is a senior partner and managing director at Ogilvy & Mather, one of the worlds largest advertising and communications agencies.Within four years, Bowmans practice was able to deliver more than $5 million in incremental fees and win industry awards for strategy, creativity, and brand effectiveness. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market. He then teaches you how to reorganize your enterprise to reap the rewards of this burgeoning segment. New majorities have already emerged in the top ten US cities. Youll learn how this market came about, why theyve been ignored for the last fifty years, and, most importantly, how you can engage them so that they become your customers for life. The new majority consumer segments are the primary drivers of contemporary social and cultural change, and they influence the behaviors of those to whom brands cater—not the other way around. Bowman teaches you to flip the script and start targeting those who start trends, speak up, and push for progress in all aspects of life. Thats the way to see your brand take off and develop the following you have been chasing from the wrong perspective. Women, non-Christians, blacks, Hispanics, Asians, the LGBT customer segments, among others, are the faces—and deep pockets—of the New Majority. The minority will soon become the majority, and all of them want to be represented in advertising, catered to in the marketplace, and seen, not as individual outliers, but as prominent members of our diverse society. The New Majority wants your company to talk to them. They want to buy from you, but youre not reaching them yet. This book shows you how. Youll learn how to: Right size your organization and business planning practices Tap into a historically underserved market Effectively reach the other half of the population Engage the market segment now worth more than $4 Trillion globally The New Majority: They make money. They make decisions. They make an impact. They are smart, aware, and willing to evangelize when a brand targets their wants and needs. They are the future of your business. REFRAME: The Marketplace shows you how to capture them.

1884.86 РУБ

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